SEO trends and Google changes in 2018

In the field of the digital era, there are quite a few SEO trends that have emerged, unlike the previous year. In online marketing, few strategies are as competitive or as quickly evolving as search engine optimization (SEO). Here are SEO trends and Google changes in 2018 that has marked the future of digital space with growth and efficiency.

Voice search and featured snippets will grow hand-in-hand

One in five mobile search queries currently comes from voice search a number that is likely to rise as Google Assistant-enabled devices such as Google Home continues to grow in popularity. It is expected to envision an increase in featured snippets, as voice search grows, from which Google often sources its voice search results. Indeed, there is already evidence that this growth is taking place.

Increased Search Engine Results Page Features

Do you remember the days of multiple search results listings which were highlighted in blue hypertext? Gone are those days. Now, when you look at a SERP, it is filled with videos, images, links, in-depth article listings, social media mentions, various widgets, and other ads. It has become easy for a #1 result to get lost in the busy cacophony of other page features. While key phrases and keyword optimization are still important, you now have other offsite components that are considered.

More focus on Featured Snippets

Giving more importance to structured data, Google is going to continue to broaden the angle of Featured Snippets in 2018. Structured data is a line of code that one can add to their site’s HTML that can provide Featured Snippets

Content marketing

From sharing valuable information to target the correct keywords using Google Keyword Planner does it all and is a key concept of content marketing. Content marketing was and will always be one of the most essential SEO trends for years to come. Hence, one would not like to overlook the vitality of content marketing in their SEO strategy in 2018. Google algorithm will index your text, after reading them and then state the ranking in their search engines. Therefore, the consistency and quality of your content will estimate the reach of your business to online users.

User-experience optimization

Google search engine algorithm has become more sophisticated. It also takes UX into consideration while ranking apart from focusing on quality content. While the objective is providing the best, Google also keeps a track of sites and pages that satisfy the user. Many renowned brands including Amazon are seen to redesigning their websites at regular interval to make sure they can respond to their user’s ever-changing requirements. The Google algorithm now encircles a site’s usability that includes components like easy navigation, speed, and layout.

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