What is Google business listing and how it works?
The business in earlier days used to make use of the phone books to list their contact numbers for the customers to get in touch with them. With the evolution of technology, it is now possible for the business to get visibility with new techniques. The phone book has acquired a transformation to suit the modern needs of the people. It allows the customers to look for the business on the digital space. With more and more people using the search engine to look for their daily needs like health, travel, fitness, and more, the various search engine offers the business listings to make it easier to look for a business. The local business listing platform for the Google search engine is known as Google My Business. When people search for a business, the Google My Business listings show the name of the business, its address, website, and phone number. The information is presented to the users through Google’s diverse properties, which also includes the Google Maps. So, a business can attract the potential customers by showing their services and other information that leads them to visit the business or buy the products. It is easy to use tool available to the organizations and business for free. It allows the organizations to manage their online presence in Search as well as Maps of the Google search engine. It gives the customers the story about the business, which also interaction between the customers and makes a connection.
Working Of Google My Business
The Google business listing is tied with the local search engine optimization (SEO), so it can improve a business’s web presence. The local listing was earlier known as the Google places and became the Google My Business after becoming independent from the Google+. It features within the searches on the search engine as a part of the Local pack, the Google map insert. The Google composes the local business listing obtained from the sources like third-party providers, verified business owner information, user edits, and other sources. The Google My Business is available as verified or non-verified and is completely free. The non-verified listing may have incorrect details including wrong phone numbers or improper address. The business can set up their Google My Business listings and verify it to establish the authenticity of the information.
When a business creates or edits their profile on the local Google listings, they need to verify the account by entering the PIN number sent to the organization’s phone number of physical address. The Google listing allows a business to set up multiple listing with the use of various sites. The Google My Business has a dashboard that can effectively update and manage the latest information of the business. It also increases the brand recognition swiftly to manage the business’s online presence.
Benefits Of Using Google Business Listing
The businesses can enjoy several benefits while using the Google My Business like;
- It can manage the information that the users view when they search for a particular business or product on the online platform. The business information provided and verified on the Google listing is considered as reputable by the customers.
- Using the Google Business Listing, the businesses can respond to the reviews posted by the customers and improve their service. The businesses that add photos or directions on Google Maps receive more traffic on their website.
- By getting the insights about the ways the customers accessed a business and finding the source, it helps to track the performance. Businesses can use the AdWords Express campaigns to improve the visibility of the business in the online space.
Google is always focused on providing the small as well as local business with features to give them a boost in the competitive business world. The businesses can use the Google My Business to combine apps like Maps, Google+, and Search to reach their customers more effectively. The all-in-one business solution can improve the visibility and show better results.